Friday, February 23, 2007

Where High Tech Meets High Concept

http://chronicle.com/weekly/v53/i25/25a02701.htm

I think the concept of finding new medias, and the exploration of creating new forms by using unconventional means, is pretty exciting. I hadn’t put too much thought on how media is “created,” more on how it is applied. There is a new undergraduate and graduate program at the UW that focuses on innovating new forms of media technology; the idea is to use “the aesthetics of often-obscure or little-considered technology, and the nature of human encounters with it.” I think by allowing students to “reinvent” certain types of media (e.g. filmmaking), one may discover a new method on how the public views movies, TV, radio, etc. It will also translate into how media forms are utilized and for different purposes than what they were originally intended. Mr. Brixey states “With the advent of new technologies — ones based on computers and the Internet, and many others that draw from fields of scientific discovery and insight — new dimensions are opening up that lend themselves to representation beyond two- or even three-dimensional art.”

The exploration of new media technology could certainly bring about changes that could potentially benefit society as a whole. I like the fact that it’s pointed out that it’s “not weird science, but an art form.” Personally, I haven’t really considered media forms as “Art” per se, but do realize that there is much involved in the creation and implementation of media; I think with this new program, individuals could produce some viable “art,” as well as contribute new technology to different industries. I believe it to be a win-win situation.

2 comments:

Heather P said...

That is really cool. I had know idea that the UW is having a new undergradute program in media technology. I think we will learn quit a bit from the students who take up this program. It's different and I think it will let a younger generation come up with fresh ideas. For they know what's in right. It should be interesting reading articles about the program the ideas that people will come up with. And I agree with you that it will probably be a win win situation.

Alison W. said...

I'm happy to see media reaching out side of the box. I haven't ever thought of media as art either, but maybe programs like the one offered at UW will increase artistic expression in media. There are so many creative people in this world and hopefully this program will help to channel some of their ideas into reality. It will be interesting to see what comes as a result to this program. I'm sure that it will impact the media world and I hope society can benefit from it as well.