http://www.nytimes.com/2007/02/14/business/media/14radio.html?_r=1&adxnnl=1&oref=slogin&ref=technology&adxnnlx=1171473237-IuYFEJHhpNd20tKi5dc5RA&pagewanted=print
This is an excellent review of the changes that radio will have to go through to stay competitive. The article argues that video will actually save the radio (star). Many DJs all around the country are already buying into this new medium although some are a bit concerned with their appearances.
Radio stations have been producing some video specials before, but nothing to the extent of which they are embracing video and user generated content now. Some stations are actually asking listeners to tape concerts which they later post on their website. So it seems that listeners, who are already familiar with radio being more involved, more engaging than other media, enjoy seeing themselves in addition to hearing their voices.
Listeners are now becoming viewers and very much enjoying this new dimension to the old medium. Radio stations are trying to capitalize on this by starting personal reality shows with the most popular radio personalities. These shows are posted on the radio’s website - to attract viewers who may turn into listeners. So it seems that the video is the lure and gaining listeners is still the ultimate goal.
It will be interesting to see if there are actually going to be problems with the crossover TV/radio stations on the Internet: “CBS Corporation, which is better known for its television network, to begin integrating some of its video programming into the radio division’s Web sites.” Will this pose the same problems that radio was facing at the beginning of the century in the form of the non-duplication rule?
For now, I’m just happy that radio stations are still around and excited to see this new stage of the evolution of an old friend.
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I am also glad that the radio is still around and feel that it isn't going anywhere any time soon. I know that the few radio stations that I do listen to get me to hate the radio and have to put up with it more then just listening to nothing. I guess maybe its just what I listen to, but if they get to be more engaging and expand more and change to compete with the growing changes, maybe I will give the radio stations a better chance?
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